
Unlock the CRM + ERP Software The Role of CRM in Boosting Business Success: Insights from Koka Technology CRM Means CRM stands for Customer Relationship Management. It's a strategy or system businesses use to manage and analyze interactions with current and potential customers. CRM helps companies improve customer relationships, streamline processes, and increase sales by organizing information about customers, tracking interactions, and automating tasks. In simple terms, it’s a tool that helps businesses stay organized and connected with their customers. Industries That Use CRM Software: Industries use CRM software: 1. Retail 2. Healthcare 3. Financial Services 4. Real Estate 5. Hospitality ...